Description
The Definitive Book On Pricing Strategy. There has never been a Pricing Strategy Guide like this.
It contains 55 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need–fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Pricing Strategy.
A quick look inside of some of the subjects covered: Price discrimination, Robert B. Wilson – Research, Revenue Management – Pricing, Congestion pricing, Loss leader, Food Lion, Pascal (programming language) – Object Pascal, Turbo Pascal, GSM Association, Marketing plan – Content of the marketing plan, Sweetbay Supermarkets – Relationship to Hannaford, Product planning – Product life cycle, Revenue Management – History, Small business Marketing the small business, Real-time pricing, Penetration pricing, Eaton’s – Family management, BahnCard – New tariff model and diversification: 2002-present, Pricing – What a price should do, Price discrimination – Two part tariff, GSMA, Value-based pricing, Bargaining, Cartel – Number of firms in industry, Marketing channel, Toys R Us – “TRU Transformation”, Competitor analysis – Media scanning, Pascal programming language – Object Pascal, Turbo Pascal, Criticism of Wal-Mart – Allegations of predatory pricing and supplier issues, Freemium, Apple evangelist – Price reductions, Gratis, Marketing plan – Medium-sized and large organizations, Strategic management – Competitive advantage, Macintosh Classic – Release, Everyday low price – Definition, Pay-what-you-want, Dickering, Everyday low price – Concept, Market skimming, Congestion charging, Price skimming, Time-based pricing, Value pricing, Small business – Marketing the small business, and much more…