Marketing and Smart Technologies Proceedings of ICMarkTech 2021, Volume 2
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Marketing and Smart Technologies Proceedings of ICMarkTech 2021, Volume 2

SKU: 9789811692727

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Additional information

Full Title

Marketing and Smart Technologies Proceedings of ICMarkTech 2021, Volume 2
Author(s)
Edition
ISBN

9789811692727, 9789811692710
Publisher

Springer
Format

PDF and EPUB

Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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