Legal and Ethical Considerations for Public Relations 3rd Edition
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Legal and Ethical Considerations for Public Relations 3rd Edition

SKU: 9781478636687

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Additional information

Full Title

Legal and Ethical Considerations for Public Relations 3rd Edition
Author(s)

Karla K. Gower
Edition

3rd Edition
ISBN

9781478636687, 9781478635819
Publisher

Waveland Press
Format

PDF and EPUB

Description

Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.

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