The Michelin Men Driving an Empire 1st Edition
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The Michelin Men Driving an Empire 1st Edition

SKU: 9780857714718

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Additional information

Full Title

The Michelin Men Driving an Empire 1st Edition
Author(s)

Herbert R. Lottman
Edition

1st Edition
ISBN

9780857714718, 9781860648960
Publisher

I.B. Tauris & Co Ltd
Format

PDF and EPUB

Description

This is the remarkable story of how two brothers – Edouard and Andre Michelin – turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary “Michelin Guides”. The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

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