Strategic Management 3rd Edition
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Strategic Management 3rd Edition

SKU: 9781259913747

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Additional information

Full Title

Strategic Management 3rd Edition
Author(s)

Frank Rothaermel
Edition

3rd Edition
ISBN-13

9781259913747
Publisher

McGraw Hill
Format

PDF
Pages

2

Description

NOTE: This book does not include access code Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions. One Book… One Voice… One Vision

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