Selling: Building Partnerships 9th Edition
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Selling: Building Partnerships 9th Edition

SKU: 9780077861001

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Additional information

Full Title

Selling: Building Partnerships 9th Edition
Author(s)

Stephen Castleberry, John Tanner
Edition

9th Edition
ISBN-13

9780077861001
Publisher

McGraw-Hill Education
Format

PDF
Pages

576

Description

Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill’s Connect and SmartBook (available Summer 2016).

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