Revel + Print Combo Access Code for Marketing for Hospitality and Tourism 8th Edition
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Revel + Print Combo Access Code for Marketing for Hospitality and Tourism 8th Edition

SKU: 9780135966662

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Additional information

Full Title

Revel + Print Combo Access Code for Marketing for Hospitality and Tourism 8th Edition
Author(s)

Philip Kotler, John Bowen, Seyhmus Baloglu
Edition

8th Edition
ISBN

9780135966662, 9780135209844, 9780135215586
Publisher

Pearson
Format

PDF and EPUB

Description

For courses in hospitality sales and marketing.

Market leader in hospitality marketing around the world

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. Leading educators in hospitality and tourism, the authors deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases.

The 8th Edition features a new, engaging digital marketing chapter with current applications, as well as all-new in-class exercises, case studies and industry examples.

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