Research Handbook on Brand Co-Creation 1st Edition
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Research Handbook on Brand Co-Creation 1st Edition

SKU: 9781839105425

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Additional information

Full Title

Research Handbook on Brand Co-Creation 1st Edition
Author(s)

Stefan
Edition

1st Edition
ISBN

9781839105425, 9781839105418, 9781035323685
Publisher

Edward Elgar Publishing
Format

PDF and EPUB

Description

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

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