Rebranding Precarity Pop-up Culture as the Seductive New Normal 1st Edition
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Rebranding Precarity Pop-up Culture as the Seductive New Normal 1st Edition

SKU: 9781786999856

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Additional information

Full Title

Rebranding Precarity Pop-up Culture as the Seductive New Normal 1st Edition
Author(s)

Ella Harris
Edition

1st Edition
ISBN

9781786999856, 9781786999818
Publisher

Zed Books
Format

PDF and EPUB

Description

‘Pop-up’ is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the ‘pop-up’ city? Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today’s metropolis.

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Rebranding Precarity Pop-up Culture as the Seductive New Normal 1st Edition
-70%
Availability: In Stock

Rebranding Precarity Pop-up Culture as the Seductive New Normal 1st Edition

SKU: 9781786999832

Original price was: $26.95.Current price is: $8.08.

Access Rebranding Precarity Pop-up Culture as the Seductive New Normal 1st Edition Now. Discount up to 90%

Categories: ,

Additional information

Full Title

Rebranding Precarity Pop-up Culture as the Seductive New Normal 1st Edition
Author(s)

Ella Harris
Edition

1st Edition
ISBN

9781786999832, 9781786999818, 9781786999825, 9781786999849
Publisher

Zed Books
Format

PDF and EPUB

Description

‘Pop-up’ is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the ‘pop-up’ city? Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today’s metropolis.

Related products