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| Full Title | Raising the Corporate Umbrella Corporate Communications in the Twenty-First Century |
|---|---|
| Author(s) | Philip J. Kitchen, Don E. Schultz |
| Edition | |
| ISBN | 9780230554580, 9780333926390, 9781349425327 |
| Publisher | Palgrave Macmillan |
| Format | PDF and EPUB |
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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