Railway Photographic Advertising in Britain, 1900-1939
-55%
Availability: In Stock

Railway Photographic Advertising in Britain, 1900-1939

SKU: 9783319708577

Original price was: $54.99.Current price is: $24.99.

Access Railway Photographic Advertising in Britain, 1900-1939 Now. Discount up to 90%

Categories: ,

Additional information

Full Title

Railway Photographic Advertising in Britain, 1900-1939
Author(s)

Alexander Medcalf
Edition
ISBN

9783319708577, 9783319708560
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Related products