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| Full Title | Public Relations Writing: Strategies & Structures 11th Edition |
|---|---|
| Author(s) | Doug Newsom, Jim Haynes |
| Edition | 11th Edition |
| ISBN | 9781337025904, 9781305500006, 9784254254259, 9781305996137, 9781305982673 |
| Publisher | Cengage Learning |
| Format | PDF and EPUB |
Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding — and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena.
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Original price was: $79.99.$19.99Current price is: $19.99.
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| Full Title | Public Relations Writing: Strategies & Structures 11th Edition |
|---|---|
| Author(s) | Doug Newsom, Jim Haynes |
| Edition | 11th Edition |
| ISBN-13 | 9781305500006 |
| Publisher | Cengage Learning |
| Format | |
| Pages | 384 |
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.
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