Availability: In Stock

Promotional Strategies and New Service Opportunities in Emerging Economies

SKU: 9781522522072

Original price was: $185.00.Current price is: $24.99.

Access Promotional Strategies and New Service Opportunities in Emerging Economies Now. Discount up to 90%

Additional information

Full Title

Promotional Strategies and New Service Opportunities in Emerging Economies

Author(s)

Vipin Nadda

Edition
ISBN

9781522522072, 9781522522065, 9781522522089

Publisher

Business Science Reference

Format

PDF and EPUB

Description

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Availability: In Stock

Promotional Strategies and New Service Opportunities in Emerging Economies

SKU: 9781522522089

Original price was: $175.00.Current price is: $24.99.

Access Promotional Strategies and New Service Opportunities in Emerging Economies Now. Discount up to 90%

Additional information

Full Title

Promotional Strategies and New Service Opportunities in Emerging Economies

Author(s)

Vipin Nadda, Sumesh Dadwal, Roya Rahimi

Edition
ISBN

9781522522089, 9781522522065, 9781522522072

Publisher

Business Science Reference

Format

PDF and EPUB

Description

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.