Principles of Sport Management 2e

Description

What does sport management mean and what would the jobof a sport manager entail? What does the South African sportenvironment look like and how can the Sport EnvironmentalModel be used to understand the sporting environment?What is the impact of Covid-19 on spectator sports,sponsorship and revenue? What is e-sports and how doesthis impact traditional sporting environments?Principles of Sport Management 2e provides a holistic overviewof sport management as an academic discipline, from a freshand innovative South African perspective. This introductory textprovides a theoretical background on the management tasks,including planning, organising, leading and control, within theSouth African sporting context. Sport management is discussedas an important component of the business environment, takinginto account sociological and legal influences.The book covers the functional areas of management such asmarketing, financial management, and human resources, andalso includes a chapter on event management. The book iswritten for Sport Management students who are doing a courseat an introductory level as part of a degree, or for students whoare studying a National Diploma in Sport Management orshort courses.NEW TO THIS EDITION:• Additional information on social transformation pertainingto sport in South Africa• Discussions on the role of politics, race and the economyin sport• Updated legislation related to the sport environment• Updated information on trends in sport such as youth sportand e-sports• A focus on digital marketing and customer behaviourin sports• Updated case studies and examples.THE TEXTBOOK INCLUDES:• ‘Setting the scene’ case studies at the start of each chapterto contextualise the theory that follows• Practical South African examples to facilitate learning andunderstanding• Discussion questions at the end of each chapter.