Opportunity-Centred Entrepreneurship 2nd Edition
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Opportunity-Centred Entrepreneurship 2nd Edition

SKU: 9781137474100

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Additional information

Full Title

Opportunity-Centred Entrepreneurship 2nd Edition
Author(s)

David Rae
Edition

2nd Edition
ISBN

9781137474100, 9780230275188
Publisher

Red Globe Press
Format

PDF and EPUB

Description

The second edition of this core textbook focuses on the practical elements of opportunity creation, recognition and exploitation. It aims not only to analyse what constitutes entrepreneurship but also enables readers to develop their own entrepreneurial skills. Taking a highly practical and accessible approach, this text connects the theory and practice of entrepreneurship in useful and insightful ways that can be applied in the real-world. This is a book that focuses on learning for, rather than about, enterprise. Written by a leading authority in the field, Opportunity-Centred Entrepreneurship will be essential reading for undergraduate, postgraduate and MBA students taking courses such as enterprise, new venture creation, creativity and innovation, small business management and corporate entrepreneurship. It has also been designed to support practitioners who are seeking to develop their entrepreneurial skills, whether they are start-up entrepreneurs, career-changers, or managers focusing on innovation and business development. It does not require prior knowledge of other business subjects.

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