Mobilized Marketing and the Consumer
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Mobilized Marketing and the Consumer

SKU: 9781605669175

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Additional information

Full Title

Mobilized Marketing and the Consumer
Author(s)

Gonca Telli Yamamoto
Edition
ISBN

9781605669175, 9781605669168
Publisher

Business Science Reference
Format

PDF and EPUB

Description

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

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