Microstyle: The Art of Writing Little
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Microstyle: The Art of Writing Little

SKU: 9780393082333

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Additional information

Full Title

Microstyle: The Art of Writing Little
Author(s)

Christopher Johnson
Edition
ISBN

9780393082333, 9780393341812, 9780393077407
Publisher

W. W. Norton & Company
Format

PDF and EPUB

Description

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

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