Mass Media Research: An Introduction 10th Edition
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Mass Media Research: An Introduction 10th Edition

SKU: 9781133307334

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Additional information

Full Title

Mass Media Research: An Introduction 10th Edition
Author(s)

Roger Wimmer, Joseph Dominick
Edition

10th Edition
ISBN-13

9781133307334
Publisher

Cengage Learning
Format

PDF
Pages

496

Description

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens–from content analysis to surveys to experimental research–and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach–including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.

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