Marketing – An Introduction 3rd Edition
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Marketing – An Introduction 3rd Edition

SKU: 9781485130369

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Additional information

Full Title

Marketing – An Introduction 3rd Edition
Author(s)

Michael Cant
Edition

3rd Edition
ISBN

9781485130369, 9781485130352
Publisher

Juta & Company (Pty) Ltd
Format

PDF and EPUB

Description

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions.

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