Internet Marketing Research
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Internet Marketing Research

SKU: 9781930708891

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Additional information

Full Title

Internet Marketing Research
Author(s)

Ook Lee
Edition
ISBN

9781930708891, 9781878289971
Publisher

Idea Group Publishing
Format

PDF and EPUB

Description

This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what’s really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.

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