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| Full Title | International Business: The Challenges of Globalization (Pearson+) 9th Edition |
|---|---|
| Author(s) | John Wild, Kenneth Wild |
| Edition | 9th Edition |
| ISBN | 9780136879879, 9780134730127, 9780134730073, 9780134730066 |
| Publisher | Pearson+ |
| Format | PDF and EPUB |
Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.
For international business (IB) courses.
International Business: The Challenges of Globalization is a brief, yet comprehensive intro to the difficulties of global entrepreneurship. It examines cultural barriers that can arise in IB and the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject.
The 9th Edition features the latest changes in IB and a new focus on employability. Students see how the concepts they’re reading about are relevant to their future career as a global entrepreneur.
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