Description

For international business (IB) courses.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that showcase the vibrancy of IB, the text offers a managerial approach that emphasizes skills development, emerging markets, and geographical and cultural literacy.

The 9th Edition features new cases, boxes and analyses reflecting the latest challenges and opportunities in the field. With this, students will be prepared to effectively communicate with foreign business representatives and successfully conduct business with organizations worldwide.

Description

For international business (IB) courses.

Successfully prepare students for the international marketplace

International Business illustrates how successful managers must function in a competitive world. Packed with current examples that showcase the vibrancy of IB, the text offers a managerial approach that emphasizes skills development, emerging markets, and geographical and cultural literacy.

The 9th Edition features new cases, boxes and analyses reflecting the latest challenges and opportunities in the field. With this, students will be prepared to effectively communicate with foreign business representatives and successfully conduct business with organizations worldwide.

Description

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.