International Advertising and Communication Current Insights and Empirical Findings 1st Edition
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International Advertising and Communication Current Insights and Empirical Findings 1st Edition

SKU: 9783835057029

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Additional information

Full Title

International Advertising and Communication Current Insights and Empirical Findings 1st Edition
Author(s)

Sandra Diehl, ‎Ralf Terlutter
Edition

1st Edition
ISBN

9783835057029, 9783835004559
Publisher

Deutscher Universitätsverlag
Format

PDF and EPUB

Description

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

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