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Integrating CRM across your Organization for Business success 1st Edition

SKU: 9781783001057

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Additional information

Full Title

Integrating CRM across your Organization for Business success 1st Edition

Author(s)

Andrew Blackmore

Edition

1st Edition

ISBN

9781783001057, 9781783001040

Publisher

Packt Publishing

Format

PDF and EPUB

Description

Key Features

Book Description

What you will learn

  • Integrate CRM for sales, customer support, marketing and more Assess your business needs to develop an architecture and strategy that works for you Align your project with your wider business strategy Follow featured walk-throughs base on real-life use cases Perform Manage the cultural and operational change through dialogue and workshops Explore the future of CRM in relation to the latest technological innovations in cloud, hosted applications and mobile

Who this book is for