Information Visualization Perception for Design 4th Edition
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Information Visualization Perception for Design 4th Edition

SKU: 9780128128763

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Additional information

Full Title

Information Visualization Perception for Design 4th Edition
Author(s)

Colin Ware
Edition

4th Edition
ISBN

9780128128763, 9780128128756
Publisher

Morgan Kaufmann
Format

PDF and EPUB

Description

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications–resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns.

New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.

  • Includes the latest research findings in visualization and perception
  • Provides a new chapter on designing for perception to help bridge the gap between specific perception-based guidelines and common design decisions
  • Presents over 400 informative, full color illustrations that are key to an understanding of the subject

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