Information Communication Technologies and City Marketing
-87%
Availability: In Stock

Information Communication Technologies and City Marketing

SKU: 9781605661353

Original price was: $195.00.Current price is: $24.99.

Access Information Communication Technologies and City Marketing Now. Discount up to 90%

Categories: ,

Additional information

Full Title

Information Communication Technologies and City Marketing
Author(s)

Mila Gascó-Hernandez
Edition
ISBN

9781605661353, 9781605661346
Publisher

Information Science Reference
Format

PDF and EPUB

Description

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies — in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Related products