How He-Man Mastered the Universe: Toy to Television to the Big Screen
-80%
Availability: In Stock

How He-Man Mastered the Universe: Toy to Television to the Big Screen

SKU: 9781476627069

Original price was: $9.99.Current price is: $2.00.

Access How He-Man Mastered the Universe: Toy to Television to the Big Screen Now. Discount up to 90%

Categories: ,

Additional information

Full Title

How He-Man Mastered the Universe: Toy to Television to the Big Screen
Author(s)

Brian C. Baer
Edition
ISBN

9781476627069, 9781476665900
Publisher

McFarland
Format

PDF and EPUB

Description

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It’s easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel’s popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film.
But it wasn’t easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public–they formed the modern entertainment landscape.

Related products