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| Full Title | Housework and Housewives in American Advertising Married to the Mop |
|---|---|
| Author(s) | Jessamyn Neuhaus |
| Edition | |
| ISBN | 9780230337978, 9780230114890, 9781349296187 |
| Publisher | Palgrave Macmillan |
| Format | PDF and EPUB |
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
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