Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag 1st Edition
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Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag 1st Edition

SKU: 9780429614682

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Additional information

Full Title

Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag 1st Edition
Author(s)

Howard Feiertag
Edition

1st Edition
ISBN

9780429614682, 9781771887892, 9780429057205, 9781774634622, 9780429615894, 9780429613470
Publisher

Apple Academic Press (T&F)
Format

PDF and EPUB

Description

Grouped by general topic, this collection of the best “Sales Clinic” columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

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