Hospitality Marketing 2nd Edition
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Hospitality Marketing 2nd Edition

SKU: 9780080967912

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Additional information

Full Title

Hospitality Marketing 2nd Edition
Author(s)

Bowie, David, Buttle, Francis
Edition

2nd Edition
ISBN

9780080967912
Publisher

Routledge
Format

PDF and EPUB

Description

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.

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