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Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing 1st Edition

SKU: 9781466666375

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Additional information

Full Title

Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing 1st Edition

Author(s)

Ulas Akkucuk

Edition

1st Edition

ISBN

9781466666375, 9781466666351, 9781466666368, 9781322607313

Publisher

Business Science Reference

Format

PDF and EPUB

Description

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.