Description

Freemium Economics brings a practical, instructive approach to help you successfully implement the freemium model by building analytics into product design from the beginning. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don’t fully understand the lifetime customer value. In this book, author Eric Seufert shares his hands-on expertise to provide clear guidelines for execution of the freemium business model through all stages of development.

Seufert dissects the freemium model with a critical and concrete perspective to unlock the knowledge previously held by large software companies so that you can execute the model successfully. Freemium Economics will de-mystify the freemium model through an exploration of its core tenets, so that you can apply it methodically, rather than hoping that conversion and revenue will naturally follow product launch.

• Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
• Gain a broad introduction to the conceptual pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
• Get practical tips and analytical guidance to successfully implement the freemium model
• Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
• Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions to implement key performance indicators in a simple, universally-accessible tool like Excel

Description

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development.

Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don’t fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.

By reading Freemium Economics, you will:

• Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue
• Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers
• Get practical tips and analytical guidance to successfully implement the freemium model
• Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch
• Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel