Original price was: $58.99.$24.99Current price is: $24.99.
Access Food and Experiential Marketing Pleasure, Wellbeing and Consumption 1st Edition Now. Discount up to 90%
| Full Title | Food and Experiential Marketing Pleasure, Wellbeing and Consumption 1st Edition |
|---|---|
| Author(s) | |
| Edition | 1st Edition |
| ISBN | 9781351182188, 9780815396352, 9781351182201, 9780367727178, 9781351182171, 9781351182195 |
| Publisher | Routledge |
| Format | PDF and EPUB |
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.
Original price was: $54.95.$24.99Current price is: $24.99.
Access Food and Experiential Marketing Pleasure, Wellbeing and Consumption 1st Edition Now. Discount up to 90%
| Full Title | Food and Experiential Marketing Pleasure, Wellbeing and Consumption 1st Edition |
|---|---|
| Author(s) | |
| Edition | 1st Edition |
| ISBN | 9781351182195, 9780815396352, 9781351182201, 9780367727178, 9781351182171, 9781351182188 |
| Publisher | Routledge |
| Format | PDF and EPUB |
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.
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