Description
Entrepreneurship and New Venture Management covers the key concepts of entrepreneurship and provides comprehensive coverage of the various theoretical aspects to be considered when starting a new business venture. The textbook also offers practical examples to demonstrate the real-life application of the theory. The new edition has been streamlined and chapters have been consolidated to ensure the text book is user-friendly and accessible to students who are studying entrepreneurship as part of their degree or diploma at universities and universities of technology.
Changes to the edition include:
• Discussions around the post-pandemic business environment
• Additional information on how small- and medium-sized enterprises can leverage technology
• The role of globalisation, AI and skills required for the Fourth Industrial Revolution
• Updated legislation such as the Employment Equity Amendment Bill 2020
• The role digital marketing can play in establishing and growing a business
• Updated examples and case studies.