Empowered Popular Feminism and Popular Misogyny
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Empowered Popular Feminism and Popular Misogyny

SKU: 9781478002772

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Additional information

Full Title

Empowered Popular Feminism and Popular Misogyny
Author(s)

Sarah Banet-Weiser
Edition
ISBN

9781478002772, 9781478002918, 9781478001683
Publisher

Duke University Press Books
Format

PDF and EPUB

Description

In Empowered Sarah Banet-Weiser examines the deeply entwined relationship between popular feminism and popular misogyny as it plays out in advertising, online and multimedia platforms, and nonprofit and commercial campaigns. Examining feminist discourses that emphasize self-confidence, body positivity, and individual achievement alongside violent misogynist phenomena such as revenge porn, toxic geek masculinity, and men’s rights movements, Banet-Weiser traces how popular feminism and popular misogyny are co-constituted. From Black Girls Code and the Always #LikeAGirl campaign to GamerGate and the 2016 presidential election, Banet-Weiser shows how popular feminism is met with a misogynistic backlash of mass harassment, assault, and institutional neglect. In so doing, she contends that popular feminism’s problematic commitment to visibility limits its potential and collective power.

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