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Embodying Normalcy Women’s Work in Neoliberal Times

SKU: 9781666919431

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Additional information

Full Title

Embodying Normalcy Women\'s Work in Neoliberal Times

Author(s)

Lucia Soriano

Edition
ISBN

9781666919431, 9781666919424

Publisher

Bloomsbury USA

Format

PDF and EPUB

Description

Embodying Normalcy: Women’s Work in Neoliberal Times calls attention to how women in the United States do a type of unpaid work to embody the latest trends for the purpose of achieving success in neoliberal culture. Using TLC reality shows, lifestyle and beauty influencers, Brazilian butt lift TikToks, and celebrities like Kim Kardashian as her archive, Lucia Soriano delivers four case studies that draw on gender studies, media studies, disability studies, and American studies to illustrate how the prerequisite for women to succeed in neoliberal culture calls for them to treat their bodies as projects that must be transformed every day.