Electronic Commerce: Principles and Practice
-80%
Availability: In Stock

Electronic Commerce: Principles and Practice

SKU: 9780120959778

Original price was: $124.00.Current price is: $24.99.

Access Electronic Commerce: Principles and Practice Now. Discount up to 90%

Categories: ,

Additional information

Full Title

Electronic Commerce: Principles and Practice
Author(s)

Bidgoli, Hossein
Edition
ISBN

9780120959778, 9780080505299
Publisher

Academic Press
Format

PDF and EPUB

Description

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary.
The book’s chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation.

*Offers a generalist’s overview of the field and its major players for people with little or no technical background
*Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications
*Projects and hands-on exercises conclude each chapter

Related products