Electronic Commerce 12th Edition
-90%
Availability: In Stock

Electronic Commerce 12th Edition

SKU: 9781305867819

Original price was: $193.00.Current price is: $19.99.

Access Electronic Commerce 12th Edition Textbook now. The book is Available Online and can be Downloaded Immediately to any kind of devices.

Category:

Additional information

Full Title

Electronic Commerce 12th Edition
Author(s)

Gary Schneider
Edition

12th Edition
ISBN-13

9781305867819
Publisher

Cengage Learning
Format

PDF
Pages

624

Description

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing “Learning From Failure” segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Related products