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| Full Title | Electronic Commerce 11th Edition |
|---|---|
| Author(s) | Gary Schneider |
| Edition | 11th Edition |
| ISBN | 9781305177659, 9781305460409, 9781285800585, 9781305560420, 9781285425436 |
| Publisher | Cengage Learning |
| Format | PDF and EPUB |
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, “”Business Case Approaches”” and “”Learning From Failure”” boxes highlight the experiences of actual companies to illustrate real-world practice in action.
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