Electronic Business & Commerce
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Electronic Business & Commerce

SKU: 9781447100775

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Additional information

Full Title

Electronic Business & Commerce
Author(s)

Michael Chesher, Rukesh Kaura, Peter Linton
Edition
ISBN

9781447100775, 9781852335847
Publisher

Springer
Format

PDF and EPUB

Description

Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process.

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