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| Full Title | E-Marketing in Developed and Developing Countries: Emerging Practices Emerging Practices |
|---|---|
| Author(s) | Hatem El-Gohary |
| Edition | |
| ISBN | 9781466639553, 9781466639546, 9781466639577 |
| Publisher | Business Science Reference |
| Format | PDF and EPUB |
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
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