E-Commerce Adoption and Small Business in the Global Marketplace
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E-Commerce Adoption and Small Business in the Global Marketplace

SKU: 9781605669991

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Additional information

Full Title

E-Commerce Adoption and Small Business in the Global Marketplace
Author(s)

Brychan Thomas
Edition
ISBN

9781605669991, 9781605669984
Publisher

Business Science Reference
Format

PDF and EPUB

Description

Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.

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