Additional information

Full Title

E-Commerce 2023: Business, Technology, Society (Pearson+) 17th Edition

Author(s)

Kenneth Laudon, Carol Traver

Edition

17th Edition

ISBN

9780138043391, 9780137922208, 9780137922048, 9780137921911, 9780137921959

Publisher

Pearson+

Format

PDF and EPUB

Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today

E-commerce 2023: Business, Technology, and Society is an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart® and Amazon® illustrate how e-commerce is altering business practices and changing the global economy.

The 17th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology and society that impact e-commerce, with text, data and tables updated through September 2022.