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Doing Digital The Guide to Digital for Non-Technical Leaders

SKU: 9781637424100

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Additional information

Full Title

Doing Digital The Guide to Digital for Non-Technical Leaders

Author(s)

Ved Sen

Edition
ISBN

9781637424100, 9781637424094

Publisher

Business Expert Press

Format

PDF and EPUB

Description

Understanding Digital is the Most Critical Skill of the Decade

Every business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.

Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can’t all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.

This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.