Digital Strategies in the Pharmaceutical Industry
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Digital Strategies in the Pharmaceutical Industry

SKU: 9780230598799

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Additional information

Full Title

Digital Strategies in the Pharmaceutical Industry
Author(s)

L. Lerer, M. Piper
Edition
ISBN

9780230598799, 9781403903792
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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