Digital Services in the 21st Century: A Strategic and Business Perspective A Strategic and Business Perspective 1st Edition
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Digital Services in the 21st Century: A Strategic and Business Perspective A Strategic and Business Perspective 1st Edition

SKU: 9781119314912

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Additional information

Full Title

Digital Services in the 21st Century: A Strategic and Business Perspective A Strategic and Business Perspective 1st Edition
Author(s)

Antoni Sanchez, Belen Carro
Edition

1st Edition
ISBN

9781119314912, 9781119314851, 9781119314905
Publisher

Wiley-IEEE Press
Format

PDF and EPUB

Description

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.

  • Includes services, underlying technologies, and internal capabilities for social network advertising
  • Covers market dynamics that determine the successes and failures of service offerings
  • Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

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