Additional information

Full Title

Digital Marketing Applications 1st Edition

Author(s)

Hatice Aydin

Edition

1st Edition

ISBN

9783631805787, 9783631802519, 9783631805770, 9783631805794

Publisher

Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Format

PDF and EPUB

Description

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

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Digital Marketing Applications 1st Edition

SKU: 9783631805770

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Additional information

Full Title

Digital Marketing Applications 1st Edition

Author(s)
Edition

1st Edition

ISBN

9783631805770, 9783631802519, 9783631805787, 9783631805794

Publisher

Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Format

PDF and EPUB

Description

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.