Digital Business Transformation in Africa, Volume I Business Model Innovation
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Digital Business Transformation in Africa, Volume I Business Model Innovation

SKU: 9783031917561

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Additional information

Full Title

Digital Business Transformation in Africa, Volume I Business Model Innovation
Author(s)

Thomas Anning-Dorson
Edition
ISBN

9783031917561, 9783031917554
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

As Africa’s digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the first of two volumes, offers a comprehensive examination of how digital technologies are redefining business models, market dynamics, and innovation strategies across African markets. Drawing on rigorous empirical research and conceptual frameworks, this volume explores the evolution of digital business models in Africa, analyzing their transformative potential and impact on various sectors. It delves into critical areas such as e-commerce, online consumer behavior, trust and risk perceptions in digital marketplaces, and the rise of social commerce. The book also examines the sustainability of emerging business models, such as video streaming platforms, and explores digital innovation in key sectors like fintech. It will be of great interest to scholars and students of innovation strategy and business in Africa.

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