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Data Mining and Business Intelligence

SKU: 9781930708808

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Additional information

Full Title

Data Mining and Business Intelligence

Author(s)

Richard Hoptroff

Edition
ISBN

9781930708808, 9781930708037

Publisher

IGI Publishing

Format

PDF and EPUB

Description

Data Mining and Business Intelligence: A Guide to Productivity provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm.