Customer Sense How the 5 Senses Influence Buying Behavior
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Customer Sense How the 5 Senses Influence Buying Behavior

SKU: 9781137346056

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Additional information

Full Title

Customer Sense How the 5 Senses Influence Buying Behavior
Author(s)

Aradhna Krishna
Edition
ISBN

9781137346056, 9780230341739, 9781349344420
Publisher

Palgrave Macmillan
Format

PDF and EPUB

Description

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer’s senses.

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